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Tortilla gave away free burritos on National Burrito Day — and 35.5% of guests became loyal regulars. Here's the loyalty acquisition strategy every hospitality operator needs to know.

Stop giving away margin. Download the 2025 State of Loyalty Report to see why UK operators are ditching discounts to fix their tech and drive revenue.

Scaling a restaurant subscription program across 20+ sites? Discover the operational checklist, ROI benchmarks, and how to drive a 31% uplift in guest value.

Why are paid subscribers 60% more likely to increase their spend than free loyalty members? Discover the "Netflix-ification" of hospitality. Learn how restaurant subscriptions leverage behavioural psychology to eliminate unpredictable margins, guarantee recurring revenue, and turn casuals into profitable regulars.

With endless options for food, drink, and experience, pubs are no longer just competing on product. They’re competing on connection.

Loyalty in hospitality is having a comeback, because today it’s more essential than ever. From early momentum in 2018 to today’s tech-driven resurgence, we explore why loyalty is no longer optional — it’s a crucial engine for growth and guest retention.

With razor-thin margins, rising costs, and staffing challenges, UK pubs and hospitality businesses are under immense pressure. The question isn’t whether they can afford to adopt technology—it’s whether they can afford not to.

Bone Daddies’ loyalty app lets guests earn stamps with every ramen, redeemable for free bowls, and keeps things exciting with promos like “Hurry Hurry Curry Curry.” It’s all about adding extra flavour and fun to every visit!

Choosing the right loyalty program is key to customer retention. This post explores the pros and cons of Stamp Cards and Loyalty Points, highlighting how each can enhance customer engagement. The goal is to find the perfect balance between simplicity and flexibility to keep customers returning.

This summer, Pepper has been buzzing with app launches and exciting integrations! From Burritos at Tortilla to Beers and Brewdog, we’ve partnered with top brands to deliver seamless digital solutions that elevate customer experiences. Check out our summer highlights and success stories!

It's that time of year again—Freshers' Month! As summer winds down, the energy ramps up in hospitality, fuelled by the rush of new students. To help you make the most of this exciting season, we've gathered some of our top tips on how to connect with the student crowd, build loyalty, and keep the freshers happy!

Tortilla Mexican Grill plc launched their “Burrito Society” Loyalty & Order Ahead app across their 80+ locations - and HOLY GUAC - their customers have been going crazy for it! Tortilla’s tiered Loyalty Stamp Card allows members to earn a ‘Free Guac Topping’ on their 2nd stamp, and a ‘Free Main’ on their 5th stamp!

The debate between loyalty programs and membership models is a hot topic at the moment. Traditional loyalty programs, offering points for pounds, reward incentives, and stamp cards remain popular. However, many are now exploring membership models, which provide app-exclusive offers, membership-level pricing, and tailored perks for different segments.

“Pieminister’s loyalty app has been our biggest commercial innovation yet, and the support from Pepper in activating various campaign mechanics has been great so far!” - Ginny Payne, Head of Marketing, Pieminister

Pepper is thrilled to announce its latest partnership with Toggle which enables users to redeem gift cards and see their balance via a Pepper App or Web-solution, streamlining the journey and making redemption easy.

Pepper HQ’s pay at table QuickPad device can harness customer data, drive revenue, and improve employee satisfaction. Learn more about its benefits for staff here.

Pepper HQ’s Quickpad has an easy order and pay at table function that doesn’t require further movement from either customer or staff. Learn about its benefits here.

Pepper HQ’s Quickpad can delight customers with our pay at table device that harnesses data, drives revenue, and integrates your POS system. Request a demo now.

Restaurant owners and operators of all sizes are weighing up the benefits of on-premise technology - and whether they will receive the required return on investment at a time of labor crisis and inflation.

Pay at table allows you to take payments in as little as 15 seconds, with no apps or card machines required. The best part? It works in a lot of different hospitality settings.

Pepper’s new pay at table solution means guests no longer have to wait for the server to bring the check, then come back with the payment terminal, process payment and print the receipt - a process that can take up to 15 minutes in a busy restaurant.

Introducing the launch of pay at table - the fastest way to split and pay - powered by Pepper. Skip the app download and simply scan a QR code; encouraging repeat business and allowing customers to have everything they need to pay the check at their fingertips.

Castle Rock Brewery, an eclectic family of unique pubs and bars in North England, have just launched their new loyalty app with digital provider Pepper.

To take the customer experience to a whole new level, Lucky Voice have just launched a loyalty app using a digital stamp card with Pepper, to allow their customers to earn discounts and rewards!

A mobile app or web solution is the perfect tool for customers to order, pay or split the bill whilst watching the big games, without risking missing any of the action to order at the bar.

Pepper, the leading European all-in-one restaurant technology platform, is excited to announce its continued growth and expansion into the US market, with the appointment of Rob Rinke as Vice President of US Sales.

Pepper are pleased to announce that we have partnered with our first client in Ireland - Mount Charles - for students returning to Maynooth University

Pepper and Engage have now partnered to bring activation and gamification to Pepper's hospitality clients!

Digital ordering not only bears the brunt of order-taking, meaning staff can focusing on delivering a great customer experience, higher tips have proven to be a key motivator for retaining team members.

If you’re looking into adopting a digital stamp card at your venue and have no clue where to start, here are a few things you need to know...

"The app has quickly been adopted by their most loyal customers who are utilising both the convenience and the loyalty features offered."

“The app looks great and authentically reflects their brand. We’re excited to be helping Winston’s digitise their customer journey and look forward to seeing what’s in store for them! ”

Here are a few ways to drive foot traffic and revenue on this traditionally at-home day, as well as leveraging your mobile app to ensure success

'From pitch to launch, the process has been easy, organised and engaging. We’re excited to launch and bring our customers a new way to engage with us.’

E-gifting works for all kinds of hospitality businesses, and is a great way to boost revenue over the coming months

Using Pay at Table allows your staff to focus on providing a great customer experience instead of rushing to take payments, ensuring that celebrations are as special as possible.

By choosing the features that work well for you and your business, you can create a solution that your customers will love.

Here are a few ways that you can boost your app downloads and sales for St Patrick’s day!

The Head of Steam and Eclectic Bars, two of Pepper's clients, feature in The Morning Advertiser's 'How tech remains vital after implementation during covid' report for fantastic use of technology

A mobile app or web solution is the perfect tool for customers to order, pay or split the bill whilst watching the big games, without risking missing a try whilst at the bar.

"From beginning to end, Pepper guided us and our business to creating our first and very own free and user-friendly app.”

All verticals of hospitality are embracing quality-vegan options - and we believe there are ways to make your app vegan-friendly too!

In this article, we outline the 5 key benefits that a mobile app can provide to hospitality businesses, and especially to CMOs.

Here at Pepper, our apps deliver much more than just food and drink orders! Hospitality businesses in all verticals can benefit from using mobile ordering and loyalty. For many, online solutions were initially seen as a short-term solution for mandated table service during the pandemic.

We’ve pulled together a few different ways that you can tackle allergens and nutritional information with Pepper.

Here are just some of the ways that Pepper can help solve your staffing issues...

We’ve come up with a few different easy-to-implement ideas that will drive customer visits, increase app usage and boost your business for when you can proudly open your doors again.

The Narrow Way Café & Shop's motto is "To serve people. To love people. To be there for people" and it really shows that the team truly care about the Detroit community and aim to provide the best quality coffee & baked goods in a stress free environment.

Halloween may not be as commercialised as Christmas, but the spooky season is still an unmissable marketing opportunity in the calendar year! We’ve put together some quick wins to market and get the most out of your app this Halloween.