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We're thrilled to announce the launch of the new GDK app, built in close partnership with the team at German Doner Kebab and powered by Pepper.
The app is now live across 150+ GDK restaurants in the UK, giving guests a faster, simpler and more rewarding way to get their GDK fix, whether they're eating in, grabbing a takeaway, or ordering straight to their door.
What guests can expect from the GDK app
The new app brings ordering, delivery and offers together in one quick, intuitive experience. Guests can enjoy:
Direct delivery:
GDK favourites delivered straight to the door, ordered directly through GDK's own app and fulfilled by Uber Direct couriers.
Order ahead and collect:
Order in advance and skip the queue - your food is ready when you arrive.
Order at the table:
Eating in? Order and pay from your phone without leaving your seat.
Perks and exclusive offers:
App-only deals, sign-up offers and seasonal promotions sit right inside the app, including regular free delivery weekends.
Find your nearest GDK:
The built-in location finder makes it easy to find a restaurant wherever you are.
Fast, secure payments:
Pay in a couple of taps with Apple Pay, Google Pay or card, all powered by PepperPay.
Order on the web, too:
The same ordering experience is available on GDK's web ordering site, with guest checkout for first-time customers.
Direct delivery, on GDK's own terms
Delivery was a must-have. With Pepper's white-label Direct Delivery, GDK takes delivery orders through its own app and website, while Uber Direct's courier network handles the last mile.
That means GDK keeps the customer relationship and the customer data, rather than handing them to a third-party marketplace. And because the integration is built to keep pace with Uber Direct as it evolves, GDK can take advantage of new delivery capabilities as they arrive.
Early results: direct delivery is already delivering
The early numbers show why direct delivery matters for a high-street brand like GDK:
- 2.5x bigger baskets. A delivery order averages bigger basket than dine-in and pre-order. Delivery orders often feed a whole household or group of friends.
- Nearly 4x faster growth. In August, delivery orders grew 56% month on month, compared with 15% for every other order type.
- The most valuable guests use both. Guests who order delivery and also order in-venue place 2.3x as many orders and spend 3.6x as much as guests who don't use delivery.
A long-term digital partnership
This launch is the first stage of GDK's new digital journey with Pepper. Next up is a digital loyalty stamp card, so guests can earn rewards on every order across the app and in-store. We're also building tools that give GDK's franchise partners control over local offers and marketing for their own restaurants.
“We're excited to keep building alongside GDK as they grow their direct channels, bring more guests into the brand, and deliver a great experience in every restaurant and on every doorstep.” - James Whitehouse, Head of Customer Success & Insights, Pepper
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