About Pepper

Introducing Pepper

Pepper is a leading B2B SaaS provider for the hospitality sector allowing customers to manage orders,  payments, loyalty and marketing on a single platform. By unifying these functions, and the data generated, Pepper enables hospitality brands to deepen guest relationships, drive revenue and improve operational efficiency. 

Launching with its first brand in 2015, Pepper now serves over 120 customers operating 200+ brands across 2,000 sites, with over two million active users on the platform.  Customers include some of the UK’s most recognised high street hospitality operators including Young’s, Itsu, Rick Stein, Tortilla and Prezzo, all powered by Pepper.

200+ brands
2 million active users
2,000 sites

"We automate feedback requests, send booking reminders and reduce lapsing of guests through automations and by rewarding our loyal and high value guests."

Charles Hall
CEO, Pepper
Value driven business

Pepper’s organisational values

What drives us as a team and how we make organisational decisions

Agility

Move fast, adapt to what merchants and the market need without waiting for permission.

Understanding

Know hospitality from the inside; empathy for the operator's day-to-day reality.

Trust

Reliable, proven, does what it says - the foundation partners build on.

Partnership

Co-created with the industry, not sold to it.

Craft

Passion for greatness; The reason people become advocates rather than just users.

Our customers

Customer testimonials

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"Club Prezzo is a bold step forward in how we engage our guests, and Pepper has been the ideal partner to bring it to life. Their hospitality expertise, seamless tech integration, and agile approach made them the clear choice - and their team has been an absolute pleasure to work with throughout."

David Broom
CIO

“Pepper has turned our regulars into our biggest assets — and there’s nothing more important than that.”

Yoav Baumgarten
Founder & Managing Director

“We want to be the best loyalty app in Europe, and we’re confident we have the right partner in Pepper for that.”

Andrew Brook
Technology Director

"In terms of integration into what we've got already, Pepper's role in that is absolutely integral. It's like a partnership, we don't view them as a supplier to our business.”

David Kirby
IT Innovations Manager

Case study videos

Take a look at some behind the scenes customer stories

Our leadership team

Charles Hall

CEO & Co-Founder

A proven entrepreneur and business leader, Charles created a £100m start-up for the Washington Post. Before that he was a Director at Citigroup, NYC, for 13 years.

Tom Thorne

CTO

A technology founder and CTO, Tom has enjoyed two successful exits with Tradar and Ezesoft and has spent over 20 years building great teams and products in cloud and fintech.

Adam Montgomery

CRO & CPO

Five years into helping build one of hospitality tech's leading platforms, Adam sits at the intersection of commercial and product, shaping where Pepper goes next and making sure the business has the momentum to move.

Dominic Rosenfeld

Commercial Director

Dom has worked in hospitality technology for over five years, with a deep understanding of how ordering and loyalty solutions benefit different businesses.

Sarah McCarrick

Finance Manager

Sarah has 20 years+ experience, overseeing many areas of finance and administration. She enjoys problem solving, and working as a team to grow the company.

The Market

The UK restaurant management market 2021-2033

Pepper HQ operates within the broader restaurant management software market which in the UK is expected to reach a projected revenue of US$ 1,243.6 million by 2033, a compound annual growth rate of 16.6% from 2026 to 2033 Grandview Research.