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Introducing Club Prezzo: A New Era of Loyalty, Rewards and Open Table Ordering for Prezzo Italian

June 15, 2025

We're thrilled to announce the launch of Club Prezzo, the brand-new loyalty and ordering app from Prezzo Italian - built in close partnership with the Prezzo team and powered by Pepper.

The app is now live across all 95 Prezzo restaurants in the UK. It gives guests a more rewarding, more flexible way to enjoy their favourite Italian dishes, whether that's a quick lunch, a family dinner or a big celebration with friends.

And guests didn't wait to get involved. Within hours of going live, Club Prezzo shot to number one on the Apple App Store and held the top spot for four days in a row.

What guests can expect from Club Prezzo

Club Prezzo brings loyalty, offers and ordering together in one simple app. Guests can enjoy:

Member-only pricing

Club members pay less on fan favourites like bruschetta and pepperoni pizza, every time they visit.

Rewards that grow with every visit

Bronze, Silver and Gold tiers unlock as guests visit more often, with bigger perks like two-for-one cocktails at the higher levels.

A welcome treat

New members get free Nutella dough balls just for joining.

Birthday treats and surprise offers

Birthday rewards, surprise perks and app-only offers land right inside the app.

Open table ordering

Anyone at the table can order food and drinks from their phone, at any point in the meal - even if the main order went through a server.

Pay at the table

Guests can settle up from their phone, including splitting the bill, without waiting for the card machine.

Find your nearest Prezzo

The app shows guests their closest restaurant, wherever they are.

A launch day to remember

Prezzo marked the launch with a headline-grabbing 99p dish offer for app members across every restaurant. Guests redeemed it close to 10,000 times on launch day alone.

Open table ordering has been a standout from the start. It gives groups a more relaxed experience, means nobody waits to order another drink or dessert, and sends orders straight to the kitchen. Read more about how it works in our Club Prezzo launch recap.

‍"Club Prezzo is a bold step forward in how we engage our guests, and Pepper has been the ideal partner to bring it to life. Their hospitality expertise, seamless tech integration, and agile approach made them the clear choice - and their team has been an absolute pleasure to work with throughout." - David Broom, CIO, Brava Hospitality

Powered by Pepper

Pepper brings Club Prezzo's loyalty, ordering and payments together on one platform. It connects with Prezzo's existing systems, including its CRM, so every visit can trigger the right offer for the right guest. From custom app design to tiered loyalty and open table ordering, the goal is simple: help Prezzo turn more first visits into regular ones.

A long-term digital partnership

This launch is just the first stage of Prezzo's digital journey with Pepper. We're already working together on what comes next, from new ways to reward families to smarter, more personalised offers for every guest.

We're excited to keep building alongside Prezzo as they grow Club Prezzo and give guests even more reasons to come back.

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