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Introducing the BrewDog NOW App: A New Era for Bar Ordering, Loyalty & Guest Experience

December 8, 2025

We’re thrilled to announce the launch of the brand-new BrewDog NOW app - created in close partnership with the fantastic team at BrewDog and designed to elevate the guest experience across their global bar network.

The app has now rolled out to 50+ BrewDog locations across the UK and Europe, from London to Dublin to Berlin, giving guests a smoother, smarter, and more rewarding way to enjoy their next trip to BrewDog.

What Guests Can Expect from the BrewDog NOW App

The new BrewDog NOW app brings together ordering, loyalty, and venue discovery in one fast, intuitive experience. Guests can enjoy:

🍔 Order to Table

Skip the queues and order food and drinks directly to your table - quick, seamless, and stress-free.

🍗 Wing Wednesdays

BrewDog’s midweek favourite is now just a tap away, making it easier than ever to get involved.

🎁 Voucher Codes & Perks

Exclusive treats, personalised offers, and seasonal rewards appear right inside the app.

⭐ Built-In Loyalty

Guests can earn and redeem rewards every time they visit a BrewDog bar.

🍻 Equity for Punks Perks

The app includes tailored benefits for BrewDog’s passionate investor community.

📅 Book a Table

Whether it’s after-work pints or a full Beer School experience, guests can book directly through the app.

📍 Find Your Nearest Bar

Travelling or exploring? The built-in bar finder helps users discover BrewDog venues wherever they are.

🍺 Live Taplists

See what’s on tap in real time — perfect for craft beer explorers.

💳 Open & Manage Tabs

Guests can open, track, pay, and split tabs with ease, all from their phone.

A Long-Term Digital Partnership

This launch marks the first stage in BrewDog’s refreshed digital journey. We’re already collaborating on the next wave of features to make the experience even more intuitive and rewarding for guests worldwide. This is just the beginning - and there’s plenty more to come.

What BrewDog Is Saying

We’re proud to share this early feedback from the BrewDog team:

“Since changing over to Pepper we’ve seen an increase in orders, overall sales and average transaction value. Customers are coming back to the order to table journey more often within each visit to our bars.”
- Rob Woolford, Food, Beverage & Systems Director, BrewDog

We’re excited to continue building alongside BrewDog as they deepen guest engagement, streamline bar operations, and deliver unforgettable experiences through their new digital ecosystem.

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