Vital Ingredient App hailed as model of excellence at 2017 Brand & Customer Engagement in Foodservice Conference
Paolo Peretti, Managing Director of Vital Ingredient, a QSR with 20+ London locations, is a trusted voice within the UK foodservice community. Vital Ingredient’s Pepper-powered app has been live for 9 months now, and is enjoying massive consumer adoption and usage, but also generating lots of interest from business leaders at other restaurant chains.
Paolo recently gave a keynote case study on the move to an own brand app at the Brand & Customer Engagement in Foodservice Conference. This is the leading face-to-face event for marketing, operations, insight and loyalty leaders in the foodservice industry.
Below a summary of Paolo’s keynote and the panel debate:
Keynote: “Moving from a swipe card to a brand app to attract millennials: A Vital Ingredient Case Study”
Results that speak for themselves:
Despite admitting that his team have “only really being doing it properly for 6 months, and not pushing it hugely”, Paolo said that the solution “while not cheap, was really good value for money…"One of the best decisions we ever made was to launch our own branded app earlier this year"
From the Audience’s faces and furious scribbling / typing during Paolo’s presentation it was clear that his Pepper-powered app is driving business results that few other MDs and marketing directors in the room are achieving, despite only being live for 9 months or so: