Eclectic Bars, part of The Brighton Pier Group PLC, has 500+ employees and runs some of the UK’s most loved bar and nightclub brands including Lola Lo, Smash, Coalition, Embargo Republica, Po Na Na, Fez Club (and now the Lowlander pub as well).
Eclectic Bars unified their point of sale (ePOS) in Mid 2017 and so now all sites are running Access Hospitality's Intelligent Business Systems.
Pepper, Intelligent Business Systems' digital solutions partner, was selected for Eclectic Bar’s m-commerce strategy.
The initial "Loyal App" is all about replacing the plastic card loyalty system that is expensive to run and liable to loyalty fraud.
Peter Bacon, Eclectic Bars' Marketing Director, has been involved mobile app development projects previously where apps were built from scratch by techies who did not understand the hospitality business and so necessarily had to do their best to reinvent the wheel. Peter knew he wanted to use a mobile app development platform, rather than work with an agency and build an app from scratch, and immediately appreciated that the Pepper platform would give him a rapid route to market that minimised costs and ensured business fit with all the features he needs today, but also importantly a future-proof solution that could evolve with their nascent m-commerce strategy.
Against tight timelines for go live at University Freshers Week, Pepper was able to deliver a multi-brand loyalty and marketing app that can be used in any of the Eclectic Bars’ locations, but at the same time allows each brand to retain its vivid, distinct personality.