1. A BIRD IN THE HAND IS WORTH TWO IN THE BUSH
It’s common knowledge that it’s cheaper to retain a current customer than to attract a new one, but how much, exactly? It’s estimated that it costs a business between 5-10x more to acquire a new customer than to sell to an existing one and that loyal customers spend 67% more than new customers.
According to research 65% of restaurant customers would be willing to download your restaurant’s app if you promised them exclusive offers & a whopping 80% of those people would proactively return to your restaurant to reap the benefits.
Pepper apps provide a range of automated & hands-free loyalty options including incentivised refer-a-friend, stamp cards, pseudo currency & gamification.
2. MARKETING, ANALYTICS & BUSINESS INTELLIGENCE
It’s no secret that UK diners like offers - they love getting value for money. So, when they’re deciding where to eat tonight, discounts, rewards & offers can play a big part in their decision-making process. However, automation of restaurant marketing campaigns is no easy task.
Experts say that traditional channels such as emails and SMS are vulnerable to spam. According to MailChimp, the average email open rate for restaurant businesses is about 21% compared with a 70% open rate on mobile.
Pepper allows you to setup real-time, personalised and automated push notifications, surveys, voucher creation based on your app users’ behaviour e.g. geo-location, purchasing in just a few minutes … Pepper routinely achieves 90+% open-rates for in app push notifications with industry beating engagement due to the timely, personalised nature of the messaging.
3. TIME IS MONEY
As diners find themselves strapped for time, convenience bears more significance than ever. QSR’s are compelled to leverage technological advances that expedite food ordering. It’s predicted that order ahead will drive $38billion at QSRs by 2020 accounting for almost 11% of total QSR industry sales.
Research shows that 67% of customers would spend more if they were able to order from their mobile device and mobile pre-ordering is proven to increase average order values (AOV) by 26% for QSR and 13% for casual & fast-casual restaurants.
In addition to customer time saved Vital Ingredient saved an estimated 5000+ man hours in their first year since launching their Pepper powered app. Not to mention the massive reduction in time/resource of managing their loyalty and rewards programme automatically.
Ready to find out more? It’s simple and affordable. Book a demo with the PepperHQ team today.
Worldpay Customer Experience Report 2018
Our research has highlighted three core trends that underpin the behavioural traits of the UK’s consumer when it comes to eating out. This report examines these three trends in-depth, giving a complete overview to build a picture of UK diners’ behaviour and motivations in 2017.
1. Fear of friction
Time is of the essence for today’s diners. They don’t want anything to slow their experience down, and expect prompt, efficient service when they’re dining out. It’s not that they want to be rushed through their meal, they just get frustrated waiting for a table or for the bill to come. For businesses, it’s about removing these points of friction in the customer experience, so that it doesn’t impact the overall perception of your brand.
2. Hyper convenience
Order ahead. Apps that know your favourite order. Consumers expect far more personalisation and convenience than they did before. They want a seamless experience for the entire customer journey, from booking to payment. In hospitality, there’s much more innovation in the pipeline, but brands should already be embracing technology’s possibilities in order to create a better customer experience.
3. Rational loyalty
Price-conscious UK consumers are heavily influenced by discounts and offers. Many want to be part of a reward scheme, and those that already are say it’s worth it. But this rational loyalty only gets brands so far. Emotional loyalty is a bigger challenge for hospitality brands. How can you advance from regular orders, to building an entire experience that meets the highest expectations of your customers?
Download the full report here.
"The Epicurean Club is the single voice for the British countryside and a truly exciting way to enjoy all its beauty and benefits". The app offers rewards and benefits at Boutique London Pubs, Countryside Inns, Curated Experiences and also exclusive offers from the Club's extensive Brand Partner network.
Pepper is delighted to have been selected by The Epicurean Club to deliver its new mobile app. This is an example of the breadth of capabilities in the Pepper platform, driving a loyalty scheme and rewards while enabling content and discovery features to shine through in a delightful way.
The app will also bring you some of the best and most relevant content about the British Countryside, giving you exclusive offers and incredible prize draws from high profile Partner Brands.
Charles Hall, CEO of Pepper, commented "We are delighted to be working with such an exciting concept as the Epicurean Club and its associated group of highly recognised pubs under Cirrus Inns."
Detroit Coffee House Chooses Pepper's Revel POS-Integrated Solution for Loyalty, Ordering, Payments & Marketing
In April 2016, a church bookstore at the Straight Gate International Church was transformed into a cafe and retail concept, called The Narrow Way Cafe & Shop.
The Narrow Way Café & Shop's motto is "To serve people. To love people. To be there for people" and it really shows that the team truly care about the Detroit community and aim to provide the best quality coffee & baked goods in a stress free environment.
Pepper is truly proud that our technology is helping strengthen community ties:
The Narrow Way Cafe App will allow users to:
Vital Ingredient App hailed as model of excellence at 2017 Brand & Customer Engagement in Foodservice Conference
Paolo Peretti, Managing Director of Vital Ingredient, a QSR with 20+ London locations, is a trusted voice within the UK foodservice community. Vital Ingredient’s Pepper-powered app has been live for 9 months now, and is enjoying massive consumer adoption and usage, but also generating lots of interest from business leaders at other restaurant chains.
Paolo recently gave a keynote case study on the move to an own brand app at the Brand & Customer Engagement in Foodservice Conference. This is the leading face-to-face event for marketing, operations, insight and loyalty leaders in the foodservice industry.
Below a summary of Paolo’s keynote and the panel debate:
Keynote: “Moving from a swipe card to a brand app to attract millennials: A Vital Ingredient Case Study”
Results that speak for themselves:
Despite admitting that his team have “only really being doing it properly for 6 months, and not pushing it hugely”, Paolo said that the solution “while not cheap, was really good value for money…"One of the best decisions we ever made was to launch our own branded app earlier this year"
From the Audience’s faces and furious scribbling / typing during Paolo’s presentation it was clear that his Pepper-powered app is driving business results that few other MDs and marketing directors in the room are achieving, despite only being live for 9 months or so:
Eclectic Bars, part of The Brighton Pier Group PLC, has 500+ employees and runs some of the UK’s most loved bar and nightclub brands including Lola Lo, Smash, Coalition, Embargo Republica, Po Na Na, Fez Club (and now the Lowlander pub as well).
Eclectic Bars unified their point of sale (ePOS) in Mid 2017 and so now all sites are running Access Hospitality's Intelligent Business Systems.
Pepper, Intelligent Business Systems' digital solutions partner, was selected for Eclectic Bar’s m-commerce strategy.
The initial "Loyal App" is all about replacing the plastic card loyalty system that is expensive to run and liable to loyalty fraud.
Peter Bacon, Eclectic Bars' Marketing Director, has been involved mobile app development projects previously where apps were built from scratch by techies who did not understand the hospitality business and so necessarily had to do their best to reinvent the wheel. Peter knew he wanted to use a mobile app development platform, rather than work with an agency and build an app from scratch, and immediately appreciated that the Pepper platform would give him a rapid route to market that minimised costs and ensured business fit with all the features he needs today, but also importantly a future-proof solution that could evolve with their nascent m-commerce strategy.
Against tight timelines for go live at University Freshers Week, Pepper was able to deliver a multi-brand loyalty and marketing app that can be used in any of the Eclectic Bars’ locations, but at the same time allows each brand to retain its vivid, distinct personality.
Fast-Casual Restaurant Thaï Express selects Pepper as their Mobile Ordering and Loyalty App supplier
Thaï Express is the global leading brand for fast-casual Thai dining with over 200 stores worldwide. Pepper is proud to be working with the Thaï Express brand in the UK.
IBS (Intelligent Business Systems) provide the point of sale (ePOS) solution to Thaï Express UK. As Pepper is IBS' preferred mobile app partner it was a natural fit for Thai Express' m-commerce strategy to be entrusted to Pepper.
Sachin Pattani, Thaï Express UK CEO, not only selected the Pepper solution after extensive research to be the company’s mobile app partner, but also invested in our recent fundraising round.
Pepper was very pleased to be selected as one of 8 Main Stage presenters at this year’s VROOM Summit in Monaco.
VROOM is an exclusive invitation-only fundraising event that unites select tech companies with extraordinary potential, tech executives, and investors such as family offices, high-net-worth individuals and venture capitalists.
Pepper won the strongest praise from the investment community in Monaco for its business model and professional presentation and generated numerous investment and partnership leads.
Pepper is excited to announce that it has signed a 2-year agreement with Lavu Inc. (https://www.lavu.com) to become the exclusive loyalty and mobile platform for Lavu.
Lavu has 20,000 customers across the US and internationally and sees significant demand for loyalty and mobile ordering capabilities from its customer base.
Pepper is working with Lavu to integrate its platform so that Lavu can sell to, deploy and manage the Pepper solution under its own brand for its own customers.
Lavu selected Pepper as the “best of breed” solution in the sector and believes the combined solution will also differentiate its EPOS offering in the market and help accelerate new sales.
Bagelman have signed up to the Pepper platform to create their own brand mobile app. Bagelman are offering their mobile app to customers to enable them to benefit easy ordering, digital loyalty and more. Like other merchants have experienced, Bagelman expect improved customer service, operational efficiencies and greater customer traction and loyalty.
Bagelman started in 1996 when their founder Julian started a one-man bagel delivery service to help fund his way through a degree at Brighton University. In response to popular demand, the first Bagelman store opened in 1999 and they now have 4 stores and growing. Inspired by the lively Jewish delicatessens of New York and London’s East End, Bagelman combine the sensory richness and liveliness of the full delicatessen experience with the irresistible lure of a real bagel bakery.