National Hospitality Day: Looking back one month on

National Hospitality Day 2021 took place on September 18th, and was a fantastic way for the UK to rally behind the industry. Pepper was absolutely thrilled to take part - here’s what we took from the day! 

National Hospitality Day 2021 took place on September 18th, and was a fantastic way for the UK to rally behind the industry. 


Pepper was absolutely thrilled to take part - here’s what we took from the day! 


What was it all about?


The pandemic and numerous lockdowns made us all realise how important hospitality is - catch-ups with friends over a cup of coffee, Saturday nights down at your local bar and Sunday roasts at the pub with family members. We all too often took it for granted.


And to say it’s been a turbulent time for the industry would be an understatement; between lockdowns, staffing and supply chain issues and the ping-demic - it only seemed fitting to dedicate a national day to hospitality. 


The UK-wide initiative urged customers to leave no business behind this autumn and to go out visiting and support venues, big or small. 


As well as creating additional footfall and engagement, it underlined the huge role the industry plays in our lives. 



What did Pepper do?


Pepper decided to support this initiative by encouraging employees to go out and visit their favourite hospitality businesses (not just Pepper merchants!) For every employee visit to a hospitality venue throughout September up until the 18th, we added £20 to the pot for National Hospitality Day’s partner charities. 


These included The Drinks Trust, Hospitality Action, Licensed Trade Charity and Springboard, who all do amazing work to guide and support people working in the sector. All in all, Pepper managed to raise over and above our £1000 target, by visiting over 50 different businesses!

What did the team say?


Lizzie Rees, Customer Success Manager at Pepper said: “‘I loved the National Hospitality Day initiative. It encouraged me to go out to so many different hospitality venues such as coffee shops, pubs and restaurants and places I had never been before. I got to try delicious food and drink whilst knowing I was donating to a great cause at the same time!”


The impact National Hospitality day has



Giuliana Vittiglio, Head of Fundraising and Marketing at Hospitality Action said: “Overnight the pandemic brought hospitality to its knees and changed the lives of thousands of hospitality people for the worse. It hasn’t been easy, yet thanks to the commitment and dedication of hospitality folk UK wide, we have so much to be proud of. National Hospitality Day was a collective shout-out for the places we all missed during lockdown and we’re so grateful to Pepper HQ for taking part.”




Thank you to our team!


We’ve learnt from National Hospitality Day to truly appreciate our industry. It’s also demonstrated the passion our team has - and their willingness to eat pastries on behalf of charity! 


“It’s a fantastic effort from our employees,” said Charles Hall, CEO and Co-Founder, pictured below outside an Over Under! “Well done to everyone who sent in a photo for the pot and helped us hit our target.


Research indicates that the hospitality market will exceed its 2019 pre-pandemic value in 2022 (Lumina Intelligence, 2021), which gives us hope that hospitality will come back stronger than ever. Roll on National Hospitality Day 2022!