Coinciding with the further reopening of hospitality this month, Boparan Restaurant Group’s Gourmet Burger Kitchen brand relaunches a brand-new click & collect and order-to-table app across its 36 sites, with digital partner Pepper. Ordering functions are accompanied by a generous loyalty programme, which gives users a free burger for every five stamps they collect.
Boparan Restaurant Group highlighted:
“We wanted to create a fully-branded customer journey for GBK, that rewards customers returning to dine with us. Pepper has worked closely with our team to deliver an excellent new GBK app for us and we can’t wait for our customers to use it, when welcoming them back to our restaurants.
"We don’t plan to stand still with the GBK app. This is just the start of our relationship with Pepper and we’re really excited."
Customers who previously held an account with GBK will be able to move their accounts over to the new app straight away, and start reaping the rewards of those free burgers.
Charles Hall, Pepper’s CEO, said: “We’ve loved partnering with Boparan and GBK. This app is such an exciting one for us - it truly demonstrates the flexibility with which innovative hospitality brands can create a beautiful customer experience.”
To find out how a Pepper app could work for your business, click here.