3 Reasons You Need a Mobile App for Loyalty, Preorder & Payment

Here's why so many hospitality businesses are getting a mobile app

1. A bird in the hand is worth two in the bush

It’s common knowledge that it’s cheaper to retain a current customer than to attract a new one, but how much, exactly? It’s estimated that it costs a business between 5-10x more to acquire a new customer than to sell to an existing one and that loyal customers spend 67% more than new customers.

According to research 65% of restaurant customers would be willing to download your restaurant’s app if you promised them exclusive offers & a whopping 80% of those people would proactively return to your restaurant to reap the benefits.

Pepper apps provide a range of automated & hands-free loyalty options including incentivised refer-a-friend,  stamp cards, pseudo currency & gamification.

2. Marketing, analytics and business intelligence

It’s no secret that UK diners like offers - they love getting value for money. So, when they’re deciding where to eat tonight, discounts, rewards & offers can play a big part in their decision-making process. However, automation of restaurant marketing campaigns is no easy task.

Experts say that traditional channels such as emails and SMS are vulnerable to spam. According to MailChimp, the average email  open rate for restaurant businesses is about 21% compared with a 70% open rate on mobile.

Pepper allows you to setup real-time, personalised and automated push notifications, surveys, voucher creation based on your app users’ behaviour e.g. geo-location, purchasing in just a few minutes … Pepper routinely achieves 90+% open-rates for in app push notifications with industry beating engagement due to the timely, personalised nature of the messaging.

​3. Time is money

As diners find themselves strapped for time, convenience bears more significance than ever. QSR’s are compelled to leverage technological advances that expedite food ordering. It’s predicted that order ahead will drive $38 billion at QSRs by 2020 accounting for almost 11% of total QSR industry sales.

Research shows that 67% of customers would spend more if they were able to order from their mobile device  and mobile pre-ordering is proven to increase average order values (AOV) by 26% for QSR and 13% for casual & fast-casual restaurants.

In addition to customer time saved Vital Ingredient saved an estimated 5000+ man hours in their first year since launching their Pepper powered app. Not to mention the massive reduction in time/resource of managing their loyalty and rewards programme automatically.

Ready to find out more? It’s simple and affordable. Book a demo with the PepperHQ team today.