Pepper are pleased to announce that we have partnered with our first client in Ireland - Mount Charles - for students returning to Maynooth University!
The MU EATS app has launched across all outlets on campus, with loyalty at POS - allowing both students and staff to scan their app to collect points on spending, which are added to a pseudo currency card; earn stamps on hot drinks, as well as benefit from ad-hoc offers and discounts.
The Emerald Isle university are well and truly treating their students, encouraging downloads with 10% off their first order and a free coffee upon sign-up.
Alberto Manuzzi, Lead Project Manager at Pepper, commented: ‘This has been an interesting project, our first launch in Ireland and I’m looking forward to seeing a lot of usage at all of the Mount Charles managed food and beverage outlets inside Maynooth University. Those students are going to get some pretty good rewards and offers!’
Pepper's solution enables automatic student verification, so that students and staff who sign up to the app with a Maynooth University email address will be eligible to claim their MU deals and discounts quickly and easily.
Although customers are ordering at the counter as normal, presenting their app for scanning to collect loyalty points, means that the university can collect data on frequency of visits, spend and customer behaviour - which helps to determine which surprise and delight rewards will be most tempting, and when to offer them.
87% of consumers are open to brands monitoring details of their activity if it leads to more personalised rewards, and it can be a key play for marketers when trying to boost sales in quieter parts of the day or week (Bond Brand Loyalty, 2018).